Hi, I'm Jane McDonnell. I help nonprofit media organizations start up, build inclusive leadership and strategies, and make meaningful change. Because we need a new approach to journalism.
After 20 years as a reporter, editor and newsroom executive, I left legacy journalism to experiment with digital news. In 2008, I helped lead the news transformation as Executive Director of the Online News Association, where I saw firsthand that culture-changing talent, voices and systems are crucial to journalism's survival. free range media is the next stage in that mission.
how i can help
Leadership & Change
Is your leadership's goal equitable, sustainable journalism? You'll need inclusive strategies and people to get there. I guide new, small or large nonprofit media in building dynamic, BIPOC and LGBTQIA+ leadership in the newsroom and boardroom, expanding your voice and reach.
Setting up a 501(c)3 media organization.
Assessing your leadership structure and planning for succession.
Building & diversifying your board and staff.
How do you change your approach to coverage? Not just from the top down. Listen to your people. Think & train differently. Whether you're creating a design thinking lens or developing products, I can evaluate and reshape your strategy to be inclusive, empathetic and collaborative.
Evaluating training and strategies for leaders and teams.
Changing who's in the room.
Planning for products for inclusive audiences.